Company
Vision
Our Vision
“To be the premier provider of top quality medicated products that are superior to other choices in the markets for all walks of life.”
Our Mission
“To deliver the sustainable value to our stakeholders through responsible business based on core values that include quality excellence, integrity, nurturing and financial strength.”
Our Core Values
Values
- H – Honesty
- O – Obedience
- E – Excellence
- H – Human
- I – Innovation
- N – Nurturing
Elements
- Integrity, Ethic, Conduct
- Accountability, Health and safety, Regulatory compliance
- Quality, Assurance, Financial strength, Sustainability
- People, Respect, Encouragement, Networking
- Continuous improvement, Marketing initiative
- Equal opportunities, Environment, Humanity, Return to community
Values
Elements
H – Honesty
Integrity, Ethic, Conduct
O – Obedience
Accountability, Health and safety, Regulatory compliance
E – Excellence
Quality, Assurance, Financial strength, Sustainability
H – Human
People, Respect, Encouragement, Networking
I – Innovation
Continuous improvement, Marketing initiative
N – Nurturing
Equal opportunities, Environment, Humanity, Return to community
Our Strategies
Manufacture, Marketing and Distribution of Hoe Hin Products
Short to Medium Term: “Expanding existing markets for our existing products while seeking opportunities to explore and develop new markets.”
Long Term: “Extending our markets to mainstream channels and chains to cover local communities in overseas markets.”
Property Investments
“Intended for long term to generate steady income and enable us to create cushion irrespective of uncertain economic conditions, while recognised as important to realise premium capital gain for maximising the return as and when considered appropriate.”
Treasury Investments
“Making use of our surplus cash for low to medium-risk investments for better return as opposed to earning historic low interest from bank deposits.”