Privacy Policy Statement

Privacy Policy Statement

Pak Fah Yeow International Limited (referred to as “PFY“, “we“, “us”, and “our“) is dedicated to safeguarding your privacy. This Statement elucidates our policies and practices and pertains to information collection and usage, including but not limited to when you utilize and domains owned by PFY (collectively the “Site“).

For the purposes of the relevant data protection laws in force and in places including but not limited to Hong Kong and the European Union (the “EU”), HHPFY is data controller and/or data user which controls the collection, holding, processing or use of your personal data. This Statement is also part of our Terms of Use for the Site.

We respect your privacy and we ensure:

  • to conduct computer, physical and procedural safeguards to protect the security and confidentiality of the personal data we collect;
  • to minimize the personal data required to provide services requested by you;
  • to allow only our authorized employees to access personal data; and
  • not to disclose your personal data to external parties without your consent, unless we are required by law or we have previously informed you.;


Cookies, small encrypted text files stored on computer hard drives by visited websites, facilitate efficient navigation and provide information to the website owner. They do not include any software programs. The two most common types are session cookies, used during online sessions and deleted upon exiting the website, and persistent cookies, which persist longer and are utilized each time you visit a website. Both types can be deleted via browser settings and are not retained longer than necessary.

We utilize cookies to gain insights into the usage of our Site and user preferences, thereby enhancing the quality of service we provide. We may share traffic data with advertisers to tailor suitable advertising to you. Page views, traffic data, and time spent are recorded. We store your shopping cart and wish list for future use, and we may correlate this data with you to provide information that aligns with your interests.

Web Browsers offer options to erase existing cookies, reject their use, and receive notifications upon encountering cookies. If you opt out of using cookies, please note that you may not access the full functionality of the Site. For more information on cookies, including checking set cookies, management, and deletion methods, visit Some websites require cookies to operate, ensuring continuity during browsing sessions.

Pixel Tags and Cookies

Pixel tags and cookies may be employed in emails we send you and on our Site to gauge the effectiveness of our advertising and visitor usage patterns.

We may use a third-party advertising company to serve ads when you visit our Site. This company may use information (not including your name, address, email address or telephone number) about your visit to this Site in order to provide advertisements regarding goods and services that may be of interest to you. In the course of serving advertisements to this site, our third-party advertiser may place or identify a unique “cookie” on your browser. If you would like more information about this practice and to know your choices about desisting this information to be used by this company, please refer to the cookies policy of respective company directly.


Occasionally, our Site may make available a link to a third party’s web site. These links will let you leave our Site. The linked sites are not under our control and we are not responsible for the contents of any linked site or any link contained in a linked site, or any changes or updates to such sites. We are not responsible for webcasting or any other form of transmission received from any linked site. Our Site provides the links only as a convenience. We do not endorse the site or its use or contents.


If we decide to change our privacy policy, we’ll post those changes on this page, so you’ll always be aware of what information we collect, how we use it and under what circumstances we’ll disclose it.

Your data privacy rights

By using our Site, you consent to the collection and use of this information in a manner consistent with privacy policy statement.

Under the Hong Kong Personal Data (Privacy) Ordinance, you have the right:

  • to check whether we hold personal data about you and access such data.
  • to request corrections to inaccurate data.
  • to ascertain our policies and practices regarding personal data and the types of personal data we hold.

If you are in an EU Member State, subject to certain limitations and/or restrictions, you have the right under the data protection laws in the EU:

  • to request access to and rectification or erasure of your personal data;
  • to obtain restriction of processing or to object to processing of your personal data; and
  • to the right to data portability.

Individuals in the EU also have the right to lodge a complaint about the processing of their personal data with their local data protection authority.

Further Information

For inquiries about this statement, please contact our customer service representatives. You can reach us by phone at (852) 2881 7713 during Hong Kong Time working hours: 9:15 am to 5:30 pm, Monday to Friday, or via email at

Where permitted by law, we may charge a reasonable fee for processing a data access request.

(Last updated on 28th March, 2024)